Event and Webinar Attribution

See how events and webinars influence closed-won revenue

Heeet connects every trade show, industry event, and webinar to the pipeline and revenue it actually influenced. Stop guessing ROI from attendance counts. Tie each touch to the deals it helped close.

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Trusted by leading revenue teams across industries

Events drive deals, but credit fades before the deal closes

Keep the event on the lead and account record until the deal closes

Heeet writes attribution data directly into your CRM as native objects, in both Salesforce and HubSpot. Every interaction in the buyer's journey, including the event, gets recorded as a Heeet Touchpoint on the contact.

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See the ROI of every event and webinar

Once events are weighted touchpoints, the budget conversation changes. Instead of "we think an event helped," you pull a report showing the pipeline where events are contributing touchpoints, with a specific share of credit based on your model. Compare that against the investment and show a real return on investment.

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Measure how events and webinars contribute to marketing’s overall revenue impact

Prove that events and webinars create pipeline and revenue with attribution that allows you to defend the line item with the CRM's own revenue numbers.

Retarget your event and webinar attendees across paid channels

Leverage your first-party event and webinar audience data to retarget qualified leads with paid campaigns to amplify your presence.

DON’T TAKE OUR WORD FOR IT

Why teams trust Heeet

How Red & Yellow identified top-performing ad campaigns and reallocated spend, resulting in a 26% increase in enrolment

“If we didn’t have this tracking in place, the results on the paid-advertising side would have been worse. We probably wouldn’t have hit targets as a business.”

Carl Kiessig

Senior Marketing Automations Specialist

From Vanity Metrics to Revenue Confidence driving 3x the ROAS

"It truly helps you sleep better at night. Knowing that if you've got 12 or 25 different campaigns, that each of those campaigns are net positive, and driving ROI."

Derek Martin

Partner

Heeet is a must-have for SEO analytics in Salesforce

I can see exactly which pages are driving leads, revenue… and the reporting makes it easy to measure ROI and compare with other channels without juggling multiple tools.

Fátima Muñoz Peribáñez

Head of SEO

A must have for online marketers!

Heeet has been very helpful in order for us to track attribution and understand the ROI of different campaigns. When using many different marketing channels, it is sometimes challenging to know exactly which channels that "does the trick", but by using Heeet we can see where it is most profitable to invest our time (and money!) directly by looking at Salesforce data. The Salesforce integration is not only good for us, but also for our sales team who get a transparent picture of the prospect's journey before converting.

Liza Engström

Head of Marketing

Helpful tool and implementation support

Tool is very useful and the implementation team has been very helpful to get us onboarded.

Harry Kam

MarTech Lead

Great tool, great ROI

With heeet.io, we can determine which investments in paid and earned media, as well as our own content outlets, are truly impactful, and where we should focus our efforts. Having this data available across the entire customer journey within our Salesforce Org significantly enhances our marketing optimization. The product includes excellent pre-built reports and dashboards, and with the help of the superb heeet.io team, setup was a breeze.

Harald Mayer

CEO

FINALLY, A Multi-Touch Attribution App THAT WORKS!

Not only does HEEET deliver on their product claims, they also provide stellar support and direction throughout set up and long after the sale.  Their technology is clean and straightforward, their catalogue of ready-to-use reports and dashboards are robust, helpful, and reveal actionable details, and their responsiveness to questions, ideas, etc., is exceptional.  I am over-the-moon delighted and grateful to our digital guru for finding HEEET and recommend HEEET without hesitation.

Sara Slater-Smith

Business Analyst & Salesforce Administrator

A must have to follow up your paid acquisition campaigns and ROI in Salesforce.

At Ringover, we use Heeet to track better (server side solution with all leads tracked) and analyse paid campaigns performance from Googles Ads, LinkedIn Ads and Facebook Ads directmy in Salesforce. With the cost we can have a ROI of our campaign on each stage of the buying funnel : Cost per lead, MQL, SQL and customers, very useful.

Vincent Coulondres

Growth Marketing Manager

Heeet is an amazing product.

Heeet has done an incredible job at ingesting data from all of the digital marketing platforms we use (Google Ads, Facebook Ads, etc). Within Salesforce, we now have a complete picture from a cost-to-acquire and LTV perspective. We know what leads are driving actual customer acquisitions and their respective costs.  Most importantly, the team at Heeet really cares. This is a group that provides incredible service and simplifies the complexities of Salesforce. Don't hesitate to work with the Heeet team on any size project you may have. They have created a gem of a product.

Farshad Tafazzoli

Chief Strategy Officer

Measure more than attendance. Start seeing revenue influence.

Analyst agents are rolling out to early-access customers now. Talk to us to see how AI-powered revenue intelligence works inside your Salesforce org.

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